Elevating Consumer Connections: Your Brand in the Spotlight
Connect, convert, and cultivate loyalty with strategies that speak directly to the consumer's heart. Begin your journey to brand prominence.
Our digital strategies yield lasting positive change
A successful digital marketing strategy requires a clear vision, a meticulously crafted plan and the capability of a specialist team that can bring it to life. Our philosophy and approach is simple; to deeply understand your business goals, objectives and translate them into an actionable strategic roadmap. This process is driven by unparalleled client communication, award-winning technical execution and campaign performance.
We are technology, platform and channel agnostic. Whether it’s through organic search, paid media, social media or creating better web experiences, we bring the pieces together to create a tailored strategy for your brand that drives real business outcomes.
Your goals are our goals – however, we are instinctively driven by the metrics that matter most; the growth and persistent success of your business.
What we do
Connecting Your Business to the Right Audiences
Meta
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Meta Advertising Solutions
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Social Media Strategy and Management
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Google Ads Campaigns
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SEO and Content Optimization
Little Red Book
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Content Strategy and Management
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Targeted Advertising Campaigns
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Influencer and KOB Engagement
Additional Services
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Market Research
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Photography Services
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Video Marketing
The Incrementum process
01
Discover
Begins with a thorough understanding of the brand, its goals, and challenges through a comprehensive discovery session.
02
Strategy Development
A customized strategy is crafted, aligning with the client's objectives and leveraging expertise across platforms and markets.
03
Execution
The plan is brought to life, utilizing a mix of creative content, targeted outreach, and dynamic advertising techniques.
04
Optimise & measure
Performance is continuously monitored throughout the campaign, with real-time adjustments made to optimize results.
Incrementum's performance activities fall under three primary focus areas:
Acquisition
Finding potential customers by using the right message at the right time in the right channel.
Conversion
Customers engage in a desired interraction or purchase your product or service.
Retention & growth
Increase customer numbers, their life time value and elicit positive brand advocacy.
PATH TO PURCHASE
Defining your digital marketing strategy
We are channel and platform agnostic. We understand that digital media buying and lead generation campaigns require a unique strategic and holistic approach for success. Depending on where your customers are in their journey, dictates which platforms are employed.
Awareness
Introduce your brand, products or service to your target audience for the first time. Create initial recognition and put your brand on their radar.
OUR STRATEGIES HAVE HELPED
Let's Discuss
Your Next Project
Get a free 30 minute consultation with a startup strategist
Quarry Bay, Hong Kong
+852 9488 7832
YOUR QUESTIONS ANSWERED
Common questions we get
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What is the difference between lead generation and appointment setting?Lead generation is the process of identifying potential customers for your business's products or services. It involves attracting leads through various marketing strategies and capturing their information. Appointment setting, on the other hand, is a focused activity that comes after lead generation. It involves reaching out to these potential leads, qualifying them further, and scheduling a specific time for a sales presentation or discussion. While lead generation fills the pipeline with potential leads, appointment setting aims to convert these leads into actual sales opportunities by securing a commitment for a more detailed conversation.
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What strategies do you employ for successful market penetration?For successful market penetration, a multi-faceted approach is employed, focusing on understanding the target market's needs, competitive landscape, and potential barriers to entry. Strategies include developing unique value propositions to differentiate from competitors, leveraging data analytics for targeted marketing efforts, and employing a mix of digital and traditional marketing to maximize reach. Tailoring products or services to meet the specific needs of the market, aggressive pricing strategies, and forming strategic partnerships can also play pivotal roles in effectively penetrating new markets.
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What's the typical ROI for your strategic lead generation services?The typical ROI for strategic lead generation services can vary based on several factors, including the industry, the effectiveness of the sales funnel, and the alignment of the lead generation strategy with business goals. However, our approach focuses on optimizing every stage of the lead generation process to ensure maximum conversion rates and cost efficiency, which significantly enhances ROI. Clients often see a marked improvement in lead quality and a decrease in acquisition costs, leading to a substantial return on investment over time.
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How do you tailor your lead generation strategies for different industries?Tailoring lead generation strategies for different industries begins with a deep understanding of the industry's unique landscape, challenges, buyer personas, and sales cycles. For B2B industries, this might involve a focus on LinkedIn outreach and content marketing for thought leadership, whereas B2C sectors could benefit more from targeted social media campaigns and influencer partnerships. Continuous data analysis and feedback loops ensure strategies are refined and adapted to meet evolving industry trends and customer behaviors, ensuring the most effective approach is always in use.
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What's the process for setting up CRM integration with my existing systems?Setting up CRM integration with existing systems involves a detailed assessment of your current technology stack, data structures, and workflows. The goal is to ensure seamless data flow and functionality between the CRM and other business-critical applications. This process typically starts with a consultation to understand your specific needs, followed by mapping out integration points, developing custom solutions if necessary, and conducting thorough testing to ensure compatibility and efficiency. Post-integration, training sessions are provided to ensure your team can leverage the full capabilities of the integrated system for enhanced productivity and insights.